Founded in 2020, Subversive Cycling Company is a locally owned and operated bike shop in Rockford, Illinois. Owned by AJ Goff, a local BMX rider, what sets Subversive Cycling Co apart from every other bike shop in the area is the knowledge, expertise, and passion behind it's owner. Subversive focuses on growing the local cycling community and fosters a family-friendly and all-inclusive space for beginner riders and advanced alike. Stop on by! 327 West Jefferson St, downtown Rockford, IL! 

We are Currently open by APPOINTMENT ONLY!