Here at Subversive, we do things a little differently

Welcome to Subversive Cycling Company, Rockford's premiere Surly and All-City Cycles dealer! From Fat Bikes to Mountain Bikes to Road Bikes, we've got a little of everything. Stop by our brand new shop in downtown Rockford at 327 West Jefferson St and check us out! We specialize in beginner and advanced riders alike and are excited to break into the local cycling community in 2023! Support your local Veteran-owned bike shop and come see what sets us apart - Come see why SUBVERSIVE is different from all the rest!