YOUR LOCAL AVENTON E-BIKE DEALER!

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Rockford's Premiere Bike Shop!

Rockford's Premiere Bike Shop!

Starting Subversive off on the right foot, along with the blog!

So, our thing is bikes. We don't like to sit behind a computer, writing about bikes -- We do like to be out riding, repairing, and growing our local cycling community, so you might not find a ton of blog posts here, but we will do our best to keep you updated with all the best news and deals! 

 

Subversive Cycling Co is a newer bike shop in Rockford, IL, but being new doesn't detract from our awesomeness! We are committed to providing a level of service that is unrivaled. The best thing about cycling is our community and finding ways to support, grow, and give back to our community is one of our top priorities. That's why, come summer time, you'll find we host events, sales, and even have our own racing team, so if you're interested in cycling with AJ Goff, Illinois state champion three years in a row, come on down! Join the family - we're happy to have you. 

 

One piece of news for the New Year 2022 is that we are moving to appointment only! Not only to save on sanity, time, and resources, but to also offer an even better and more customized experience for our clients! We know your bike, your time, and your capital is valuable, and we want to ensure you're getting the most out of your Subversive experience, so keep that in mind and give us a call if you're ready to schedule your own appointment! 

 

If you bike and you live in Rockford, why haven't you stopped by yet? We're open Tuesday-Saturday and offer a wide selection on all kinds of bikes and bike accessories! Bring the kids, bring the wife, you never know, you might just find an awesome new family hobby! Thanks for supporting our Rockford cycling family and us!